Jira Outbound Webhook

## Overview

A Jira outbound webhook sends data from Jira to an external endpoint when a specific event occurs — for example, notifying an external system when a Jira work item is created, updated, or transitioned. This is done using Jira's Global Automation with a Send web request action.


How it works

You create a Jira automation rule that:

  1. Listens for a Jira event (trigger)
  2. Optionally checks a condition (e.g. only fire for items related to a specific team or description)
  3. Sends an HTTP POST to your external webhook URL

Step 1 — Open Global Automation

  1. In Jira, click the Settings gear icon (top right)
  2. Go to Jira admin settings → Automation → Global automation
  3. Click Create rule

Step 2 — Configure the trigger

Select one or more events that should fire the webhook. Common options:

TriggerWhen it fires
Work item createdA new Jira issue is created
Work item transitionedAn issue moves to a new status
Work item updatedAny field on an issue is changed
Work item deletedAn issue is deleted
Work item assignedAn issue is assigned to a user
Work item movedAn issue is moved to another project

You can also use Multiple work item events to combine several triggers into one rule.


Step 3 — Add a condition (optional)

Use a condition to filter which issues trigger the webhook. For example:

  • Compare two values — check if {{issue.description}} equals a specific value
  • Issue fields condition — filter by project, issue type, priority, label, etc.

This prevents the webhook from firing for every single Jira event across all projects.


Step 4 — Add the Send web request action

  1. Click Add action
  2. Select Send web request
  3. Configure the action:
FieldValue
Webhook URLYour external endpoint URL
HTTP methodPOST
HeadersContent-Type: application/json
BodySelect Issue data (Automation format) or use a custom JSON body with smart values

Example custom body using Jira smart values:

{
  "issue_key": "{{issue.key}}",
  "summary": "{{issue.summary}}",
  "status": "{{issue.status.name}}",
  "assignee": "{{issue.assignee.displayName}}",
  "description": "{{issue.description}}"
}

Step 5 — Configure flow details

On the right-hand panel, set:

FieldValue
NameA descriptive name (e.g. PostIncident)
ScopeGlobal (to apply across all projects)
ActorAutomation for Jira
Notify on errorEmail the flow owner when the flow fails after success
Who can edit this flowPrivate or your team

Step 6 — Enable the rule

Click Save and toggle the rule to Enabled (top right).



Troubleshooting

IssueWhat to check
Webhook not firingConfirm the rule is Enabled and the trigger matches the event you expect
Condition filtering out everythingTest the condition using the Audit log — open the rule and check which executions were skipped
External endpoint not receiving dataCheck the Audit log for the Send web request step — it shows the HTTP response code and error details
401 / 403 errorsMake sure the endpoint accepts unauthenticated requests or add an Authorization header in the Send web request action
Wrong data in payloadUse Jira's smart value reference to verify the correct field names: {{issue.fieldName}}

Additional resources